Airframe

Software buyers want their power back. We are all looking for insights we can trust. Low trust, high friction, and constant confusion is prevalent in picking vendors and managing internal stakeholders. It's also no wonder that GTM cost is high and CAC paid back >1 year for all software innovators. I have interviewed 250+ buyers of software from big name CIOs to first time Directors. It's perhaps not surprising but they really don't want to be stuck in someone's MEDDIC, BANT, CHANT, Challenger, or whatever the sales process. They start their journey by asking their friends first, "what are you using?" They don't look at reviews, don't talk to analysts, and don't believe vendor claims. In this new noisy world, connecting humans together to find truth as we augment the discovery via ChatGPT, Claude, Gemini, Grok is ever more important. Excited that Anne Pao, a senior veteran RevOps executive is hosting this panel to discuss about the importance of making trust-based buying. Please join tomorrow. Come hear my fellow panelists Mollie B. and Lindsay Tjepkema; they have a lot of insights and tips to share on how to research and select the right tools to solve your business needs. https://buff.ly/Cn4wK6o

Thrilled to welcome Jim Renaud as Head of Design at Airframe! Jim is a rare combination of world-class designer, entrepreneur, team builder, dad, husband—and yes, a unicorn. From our very first conversation, his depth, range, and clarity of thinking stood out. Jim’s track record speaks volumes: 🎨 Marketing design at Facebook 🚀 New product designs at Asana 🎯 Brand leadership at Coursera 👥 Scaled the design team to 20+ at StockX 🏗️ Founding VP Design at Transform (from garage to acquisition by dbt Labs) 🤖 Most recently started FinalFinal™ that did comm work for Anthropic I was searching for a design partner with exceptional taste—across product and brand—and an intuitive grasp of social, SaaS, marketplaces, and agentic systems. Someone with seniority and experience, but still hands-on, hungry about winning, and humble. Someone who also cares deeply about balancing career with family needs and has incredible side passions (Jim loves collecting soccer cards and vinyl records). Everyone told me I was being unrealistic. That I’d have to compromise. But then we met Jim. And we knew. 🙌 Ryan Bubinski and I are beyond grateful that he’s bringing his creative energy, curiosity, and conviction to Airframe. We’re building something that matters—and having him help shape it from the beginning is a dream. If you’ve worked with Jim, you already know. If you’re curious about what we’re building at Airframe, reach out to Jim or me. We have open roles and a mission that makes room for exploration, mistakes, and our proudest work. Welcome aboard, Jim! Kicking things off together at our first offsite this week—let’s go. 💥 — P.S. Deep thanks to Amanda Gregg for introducing us to Jim, to May Babraitis for connecting me to Amanda, and to Qinfeng Chen (my Company Ventures residency cohort mate) for volunteering to help me tap the incredible Palantir Technologies network. I’m constantly inspired by the brilliance and generosity of the Palantir and Asana alum communities. Thank you for your love and support. 🙏