Front Office Sports

As the world tunes into the global game this summer, the winning organizations won’t just build audiences—they’ll build belonging. In sports, fandom is the blueprint for loyalty—creating emotional connection at scale and turning moments into lasting relationships. Now, those expectations are shaping every industry. Join us June 11 in Los Angeles for Future of Sports: The Business of Fandom, presented by EY, to explore how purpose-driven fandom, AI-powered personalization, and real-time infrastructure are redefining engagement.

Flau'jae Johnson was greeted by fans at Seattle-Tacoma International Airport after the Storm traded for her shortly after being drafted 8th overall by the Valkyries in the WNBA Draft on Monday. (🎥 via seattlestorm/IG)

LIV Golf is at risk of shutting down amid funding uncertainty. Multiple reports on Wednesday indicated that the Public Investment Fund of Saudi Arabia was “on the verge of cutting its support for LIV.” Despite the reports, LIV Golf CEO Scott O’Neil, in a staff memo obtained by FOS, said the league will continue with its 2026 season. “I want to be crystal clear: Our season continues exactly as planned, uninterrupted and at full throttle,” O’Neil wrote. By Wednesday evening, multiple reports indicated that the Saudi Arabia PIF, whose total spend on LIV’s operations is projected to surpass $6 billion by the end of this year, intends to continue funding LIV through the remainder of the 2026 season. Full story » https://gofos.co/4cubAxH

This is the average yearly salary of A'ja Wilson compared to Bronny James. Wilson just inked a three-year, $5 million supermax contract with the Las Vegas Aces, making it the richest contract in WNBA history. James is currently on a four-year, $7.9 million rookie deal with the Los Angeles Lakers after he was selected 55th overall in the 2024 NBA draft.

The White Sox top pitching prospect Noah Schultz called his dad to share he was headed to the big leagues: "I am so proud of you!" (🎥 via Chicago White Sox)

MLB pitcher Alex Vesia and his wife Kayla invited the healthcare workers who helped them through the loss of their daughter to the Dodgers game. They watched as he struck out the side in the 9th inning to close out the win. (🎥 via Jomboy Media, Spectrum)

Azzi Fudd's unconventional family helped her become the highest paid rookie in WNBA History #TheComeUp #WNBAdraft This is the Come Up presented by tastytrade

“Just bet on myself… Go after some of the big dreams.” 11-time Olympic medalist Allyson Felix shares the best advice she’s received on the latest episode of Portfolio Players, presented by E*TRADE from Morgan Stanley. Full episode in the link in comments.

“I knew it was a great investment… this is about to kaboom.” Is investing in women’s sports team ownership becoming one of the smartest long-term bets in sports business? Women's basketball legend Sue Bird discusses her Second Act as an investor in women's sports teams, Seattle Storm and Gotham FC.

Two Florida Gators volleyball players thought they were getting a ticket after a parking attendant showed up—until they were surprised with full scholarships. (🎥 via gatorsvb/IG)