Nathalie Walton

Nathalie Walton Nathalie Walton is an influencer

CEO turned GM. Built and sold a women’s health company. Exploring the intersection of wellness, power, and business.

San Francisco Bay Area
12K followers 500+ connections

Experience

  • BetterSleep™ Graphic

    GM, BetterSleep (Owned by BetterHelp and Teladoc, TDOC)

    BetterSleep™

    - Present 9 months

    San Francisco Bay Area

    - General Manager and P&L owner of a multi-million dollar consumer health business within Teladoc, leading a performance and profitability transformation under tightened constraints

    - Executed ~30% reduction in operating costs across team and marketing while maintaining performance and exceeding EBITDA targets

    - Lead and restructured a 45-person cross-functional organization (marketing, product, data, engineering), rebuilding the growth engine and driving a path to 15–20%…

    - General Manager and P&L owner of a multi-million dollar consumer health business within Teladoc, leading a performance and profitability transformation under tightened constraints

    - Executed ~30% reduction in operating costs across team and marketing while maintaining performance and exceeding EBITDA targets

    - Lead and restructured a 45-person cross-functional organization (marketing, product, data, engineering), rebuilding the growth engine and driving a path to 15–20% improvement in marketing efficiency

    - Defining and driving the next phase of the business: transition to a premium subscription model and development of AI-driven sleep personalization, insights, and healthcare integration

  • Zeal Capital Partners Graphic

    BBFI Venture Scout

    Zeal Capital Partners

    - Present 2 years 3 months

    At the helm of one of the largest partnerships to drive capital across the ecosystem at the pre-seed level.

    Currently investing in early-stage teams that meet the following investment criteria:

    Investing in product-led growth strategies leveraging earned audiences, aligned content, and inaugural B2B partnerships to build consumer, consumer healthcare, and technology brands in historically underserved sectors.

  • NW Advising Graphic

    Operating Partner | Women’s Health, Mental Health & Purpose-Driven Brands

    NW Advising

    - 2 years 3 months

    San Francisco Bay Area

    Operating Partner for Women’s Health & Mission-Driven Growth Companies: I operate as a fractional GM/GTM executive, partnering with C-level leaders in women’s health and wellness, mental health, and psychedelics. I specialize in go-to-market, commercialization, business development, and growth strategy for venture- and PE-backed companies navigating pivotal moments—particularly in regulated and stigmatized markets.

    Select engagements include:
    • Reunion Neuroscience – Led D2C strategy…

    Operating Partner for Women’s Health & Mission-Driven Growth Companies: I operate as a fractional GM/GTM executive, partnering with C-level leaders in women’s health and wellness, mental health, and psychedelics. I specialize in go-to-market, commercialization, business development, and growth strategy for venture- and PE-backed companies navigating pivotal moments—particularly in regulated and stigmatized markets.

    Select engagements include:
    • Reunion Neuroscience – Led D2C strategy and GTM for the RECONNECT Clinical Trial, the first U.S. psilocybin trial for postpartum depression, including consumer acquisition and partnerships with healthcare providers
    • BillionToOne – Built and executed prenatal GTM strategy for BabyPeek, a next-generation blood test
    • Beckley Retreats – Advise CEO/Founder on business development and strategic partnerships

    In addition, I invest in early-stage startups as a scout with Zeal Capital and advise next-generation founders through Slauson & Co. and Nex3.

  • Expectful Graphic

    CEO, Co-Founder (Acquired by Babylist)

    Expectful

    - 3 years 5 months

    San Francisco Bay Area

    Acquired by Babylist in 2023.

    Expectful is a holistic wellness app for Fertility, Pregnancy, and Parenthood. Expectful has supported over 500,000 women on their journey to parenthood and raised $4.2M in Venture Capital. The Bump recognized Expectful as one of the best pregnancy apps in 2022, available on iOS and Android.

    Highlights:

    - Sold Expectful to Babylist, the leading vertical marketplace for Baby
    - Managed a team of 50 (employees, contractors, medical…

    Acquired by Babylist in 2023.

    Expectful is a holistic wellness app for Fertility, Pregnancy, and Parenthood. Expectful has supported over 500,000 women on their journey to parenthood and raised $4.2M in Venture Capital. The Bump recognized Expectful as one of the best pregnancy apps in 2022, available on iOS and Android.

    Highlights:

    - Sold Expectful to Babylist, the leading vertical marketplace for Baby
    - Managed a team of 50 (employees, contractors, medical practitioners, and engineers)
    - Raised $4.2M in Seed Funding in 30 Days
    - Created a beloved community with 175K IG followers, and an NPS score of 63
    - Built a coveted brand with 65 press mentions in 2022
    - Supported more than 500,000 women on their journey to motherhood with 4.8 star rating/3K+ reviews
    in the Apple App Store
    - Featured in Techcrunch, Vogue, Goop, Forbes, Well & Good, People, ET, and AfroTech
    - Named a Forbes Next 1000 Entrepreneur and Black Entrepreneurs to Watch

  • Babylist

    Babylist

    1 year

    • Babylist Graphic

      Board Advisor

      Babylist

      - 1 year

      San Francisco Bay Area

    • Babylist Graphic

      VP of Brand and Social Impact (Interim) & Board Advisor

      Babylist

      - 6 months

      San Francisco Bay Area

  • Airbnb

    Airbnb

    1 year 1 month

    • Airbnb Graphic

      Business Operations, Trust @ Airbnb

      Airbnb

      - 4 months

      San Francisco Bay Area

    • Airbnb Graphic

      Business Operations

      Airbnb

      - 10 months

  • Google Graphic

    Head of Local Shopping Partnerships, Google Shopping Business Development

    Google

    - 5 years 4 months

    San Francisco, CA

    - Led Local Shopping/ In-store partnerships in US, LATAM, APAC, and EMEA
    - Led partnerships for scaling and digitizing brick-and-mortar retail inventory with POS and Inventory Management companies
    - Led apparel and Fashion Week partnerships.

  • eBay Graphic

    Manager, Business Incubation Group

    eBay

    - 2 years

    San Francisco Bay Area

  • JP Morgan Graphic

    Analyst

    JP Morgan

    - 2 years

    New York, New York

  • Prudential Real Estate Investors Graphic

    Asset Management Analyst

    Prudential Real Estate Investors

    - 1 year

    Greater New York City Area

Education

Licenses & Certifications

  • Visual Design Certification

    General Assembly

    Issued Expires

Skills

Patents

  • 3D PRINTING: MANAGING DIGITAL RIGHTS AND FULFILMENT IN ONLINE MARKETPLACE

    Filed US P2242US1

Languages

  • English

    Native or bilingual proficiency

  • Spanish

    Limited working proficiency

  • French

    Limited working proficiency

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