AppsFlyer

4.1x more iOS installs. 69% lower CPI. That's what Getir unlocked when they moved beyond SKAN with Google's Integrated Conversion Measurement and AppsFlyer's measurement. Read the full case study in collaboration with Google Ads → https://lnkd.in/gf7eB63A

BNPL installs surged 40%. Crypto dropped 35%. And Revolut is now #1 in Spain, France, and Italy. Stephanie Chevalier Naranjo breaks down what Europe's finance app data is actually telling marketers right now. Read the full State of Finance for Marketers in Europe 2026, published in collaboration with Sensor Tower and Google Ads: https://lnkd.in/gnVrUGUQ

Neobanks won the acquisition battle. Nobody's won the customer yet. Alex Grach, AppsFlyer's GM EMEA, spoke to Global Banking & Finance Review on the growth illusion hiding in plain sight across European finance. → https://lnkd.in/guNZ8xGs

"Last-touch attribution in a multi-touch world isn't a measurement strategy. It's a confidence trick you're running on yourself." Elissa Brown, AppsFlyer's eCommerce Industry Lead for North America, joined us to talk about where eCommerce brands are actually leaving money on the table, and what the measurement framework to fix it looks like. Full interview + new data from AppsFlyer's State of eCommerce 2026 report in the latest edition of The Flyer 👇

One sub-agent can save you 50% in token usage! Liaz Kamper shows you how to do it.

Yesterday, we announced Web Performance Measurement. Here is everything you need to know about it: https://lnkd.in/dCE4taub

The mobile standard. Now for web. Brian Quinn our President and General Manager in North America was at the stage at MAU Vegas to launch AppsFlyer's web measurement solution and tells us all about it.

Web measurement has never been held to the same standard as mobile. Today we're changing that → https://lnkd.in/dCE4taub

Black Friday was a web moment. Now? Apps are the destination. Elissa Brown, AppsFlyer's North America Industry Lead for eCommerce, pulls the data from our latest State of eCommerce for Marketers, and why the brands still optimizing for browser are leaving LTV on the table. The State of eCommerce for Marketers 2026 is out now → https://lnkd.in/dqanAzUT

MAU Vegas is next week! AppsFlyer is back as MAU presenting sponsor, and we packed the week. Visit our booth, stop by our cabana, or catch us around the MGM Grand — and don't miss Bobby Sayers's session, since he made this video for us. Here’s the lineup for May 18–21: On stage 🎤 → Wed 8:35 AM · Main Stage. Brian Quinn and Barak Witkowski open the conference with a bang. → Wed 9:00 AM · Main Stage. Brian joins leaders from Snap Inc., Product Madness 📱🎮 Madness and Fanatics on how innovative approaches to measurement and optimization are evolving together to drive business outcomes. → Wed 3:05 PM. Vincent Eterlet (Fubo), Yansy Campos (TikTok), and Bright Park (AppsFlyer) on what’s working for marketers leveraging tentpole sports and cultural moments. → Thu 9:50 AM. Sara San Antonio (Square) and Bobby Sayers (AppsFlyer) on rebuilding a marketer’s role with AI, MCP, and automation. After hours 🌃 → Mon 5/18 · Prime Time @ MAU. Google + AppsFlyer + Sensor Tower at Hakkasan. RSVP: https://lnkd.in/dvQbdFkv → Tue 5/19 · MAUrio Kart. Reddit, Inc. + AppsFlyer at Level Up. Nintendo Switches on the line. RSVP: https://lnkd.in/eeMTW7Tb → Wed 5/20 · Magic & Malt. tvScientific by Pinterest + AppsFlyer at Whiskey Down. RSVP: https://lnkd.in/dQPjPgUU See you in Vegas!