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Barstool Sports

Barstool Sports

Online Audio and Video Media

New York, New York 261,139 followers

About us

Barstool Sports is one of the most influential lifestyle brands in America. With a rich 20-year history, Barstool Sports has one of the most highly coveted, fiercely loyal, and incredibly engaged audiences, which has put Barstool at the top of the charts. Barstool Sports is the preeminent digital sports media brand that has established an extremely influential and deeply authentic voice. Barstool Sports creates innovative content with massive distribution on multiple platforms, including web, apps, podcasts, radio, video, social, events, pay-per-view, subscription, and TV to an incredibly engaged audience. Barstool Sports reaches a hyper-engaged audience of 66+ million monthly unique users, with 46% of men and women in the coveted 18-34 age demographic. Barstool steals the spotlight in cultural moments. Their presence at major sporting events drives more awareness, engagement, and viewership in younger demographics than any other media brand. Barstool Sports and its founder, Dave Portnoy, consistently ranks as the #1 most influential social media account at major sporting events like the Kentucky Derby, Super Bowl, PGA Championship, U.S. Open Golf, Stanley Cup Finals, NASCAR's Daytona 500, and more.

Industry
Online Audio and Video Media
Company size
201-500 employees
Headquarters
New York, New York
Type
Privately Held
Founded
2003
Specialties
Production, Media, Merchandising, Comedy, Sports, Advertising, E-Commerce, and Mobile

Locations

Employees at Barstool Sports

Updates

  • Barstool Sports reposted this

    This week, Stella Blue Coffee launched "We Brew to Rescue" — a campaign that will fund 1,000 pet adoptions through proceeds of our new ready-to-drink cans. In emerging CPG, this is the new bar: product and mission working hand-in-hand. Not a one-off cause play, but something baked into the core of what you’re selling and why it matters. Breaking through takes more than great taste and distribution — it takes a reason for people to choose you, stick with you, and advocate for you. And we think giving 1,000 pets a second chance is a pretty good place to start.

  • Barstool Sports reposted this

    There’s something special about building Stella Blue Coffee. Not just the incredible product — but the purpose behind it. The mission has always meant more to our team, and that’s what makes this journey different. Today, we’re proud to introduce "We Brew to Rescue" — a nationwide campaign using proceeds from our new ready-to-drink cans to help cover adoption fees for 1,000 pets this year. Starting this month, 100% of the gross profits from our RTD can sales will go directly toward this pledge. Every can you crack open helps a real pet find a real home. Simple as that. Since launching Stella Blue Coffee in November 2022, we’ve built an incredible community around a shared belief: great coffee can do more. Together, we’ve already donated over $200,000 to animal rescue organizations. Now, we’re scaling that impact. Our ready-to-drink cans — made with 100% Colombian coffee — are crafted for mornings, long days, and everything in between. Available in Espresso Sweet Cream and Espresso Caffe Mocha, each can has real dairy, is a good source of protein, and packs enough caffeine to keep you showing up for what matters in your life. They’re also the best-tasting canned lattes out there. Period. Through We Brew to Rescue, we’ll be supporting shelters and rescue organizations across the country, including PAWS Chicago, The Mutt Dog and many other friends we’ve made along the way — reinforcing our long-term commitment to animal welfare. You can even track our progress through our official Adoption Tracker on our website. Go grab the Stella Blue cans at stellabluecoffee.com, Amazon, or select retailers across the country — and help a pet find a home. Thanks for being part of the 1,000.

  • Barstool Sports reposted this

    Big news from Stella Blue Coffee: we’ve officially launched our "We Brew to Rescue" campaign with a goal of funding 1,000 pet adoptions through the sales of our ready to drink cans. Stella Blue is committed to helping provide lifesaving care, shelter, and adoption services to pets in need. Since launching the brand in 2022, we’ve donated over $200,000 to rescue organizations. Our new RTD product allows us to build on that impact by making it easier than ever to fuel your day while helping pets find their forever homes. 📈 Follow our progress and check out adoption stories at stellabluecoffee.com 📱Join the community: @stellabluecoffee ☕️ Support the cause at stellabluecoffee.com, Amazon and select retailers

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  • Barstool Sports reposted this

    Introducing We Brew to Rescue — a nationwide campaign using proceeds from our new ready-to-drink cans to cover the adoption fees for 1,000 pets this year. Starting this month, 100% of the gross profits from Stella Blue RTD can sales will go towards this pledge. Every can you crack open contributes to helping a real pet find a real home. Simple as that. Since our launch in November 2022, Stella Blue Coffee has built a loyal community driven by a differentiated blend of premium coffee and purpose-driven impact. At our core, we’re committed to supporting animal welfare — and since inception, we’re proud to have donated more than $200,000 to animal rescue organizations! Now, we’re scaling that mission with our most accessible product launch to date. Crafted with 100% Colombian coffee, Stella Blue Coffee’s canned lattes are built for mornings, long days and everything in between. They’re available in two flavors — Espresso Sweet Cream and Espresso Caffe Mocha — and each can contains 190mg of caffeine, is made with real sugar and real dairy, and serves as a good source of protein. The “We Brew to Rescue” campaign will support numerous shelters and animal rescue organizations around the country, including PAWS Chicago and The Mutt Dog, reinforcing our long-term commitment to pet adoption initiatives nationwide. So, drink Stella Blue, fuel your day, and help save a pet’s life. You can even follow our progress throughout the campaign by watching the Adoption Tracker on our site. Grab yours now at stellabluecoffee.com, Amazon, and select retailers nationwide. Thanks for joining the mission. ❤️

  • Barstool Sports reposted this

    This golf season, you're probably looking for an easier way to get on the course. We've got you covered — because the Barstool Golf Time app allows golfers to find the best tee times at the best prices. Stop searching all over Google for your next tee time or going through the hassle of calling courses. You can search multiple courses in your area from one app and get your tee time set within seconds. With every action you take in the app, you also earn reward points which can be redeemed for free merch in the Barstool Store. We just relaunched the Rewards experience in the app — there's more items from the Barstool Store to choose from and you now have more flexibility with your points. You can use reward points as credit to any item in the collection or you can bundle and use points on multiple items. Spring is finally here, so come golf with us. Download the Barstool Golf Time app today. https://lnkd.in/eU6kXPde

  • Barstool Sports reposted this

    Stella Blue Coffee's new ready-to-drink cans are gaining real momentum as they have begun to hit retail shelves throughout the U.S. Alabama, Arizona, Wisconsin, Iowa, Illinois, Indiana, Ohio, Michigan, Minnesota, New Mexico, Kansas, North Dakota, Ohio, North Carolina, and Tennessee all have the Espresso Sweet Cream and Espresso Caffe Mocha flavors in 1,300+ locations — and a lot more doors are coming across every state. I’m talking thousands. And fast. What started as a passion project to craft high-quality coffee that helped raise money for animal rescue organizations has evolved into something truly special. People from all over the country — whether they’ve been with us since Day 1 or have just recently given us a try — are in love with the products and our mission of helping shelter animals find their forever homes. They’re tasting the difference and making a difference. If you haven’t tried Stella Blue yet, grab one of our new ready-to-drink cans, made with 100% Colombian coffee and enough caffeine to keep you showing up for the things that matter to you every day. The RTD cans are available now at stellabluecoffee.com, on Amazon, and in select retail locations across the country. Our new store locator is linked below (and if we’re not near you yet, we will be soon…) Huge shoutout to our team, partners, and community for fueling this growth, bringing great coffee to more hands, and helping real pets find real homes. This is just starting. And we’re brewed for the long haul. https://lnkd.in/evTTvg9m

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Funding

Barstool Sports 2 total rounds

Last Round

Corporate round

US$ 163.0M

See more info on crunchbase