Some of the most iconic consumer products -- Tide Pods, M&Ms, etc -- were born out of user research studies. LLMs democratize deep user research to every decision. Synthetic audiences will go even further. Alfred Wahlforss of Listen Labs shares more on Training Data cc Konstantine Buhler Apple: https://seq.vc/1ry Spotify: https://seq.vc/xid YouTube: https://seq.vc/dfa
Knowing What Your Customers Want, All the Time: Listen Labs' Alfred Wahlforss
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The way I'd frame it: AI doesn't replace user research, it changes what's expensive about it. Synthesis used to be the bottleneck, now it's nearly free, so the scarce skill becomes asking the right question and knowing which signal is real. The teams that win still talk to users, they just spend the time they save on better decisions instead of on transcripts.
The big value for founders is probably not replacing user research, but making good decision making much cheaper and faster.
Sonya If synthetic audiences work, we may be entering a world where customer insight is no longer scarce. The competitive advantage then shifts from knowing what customers want to aligning organizations around what they’ve learned. Insight has always been valuable. Execution has always been rare.