Writing

If your paper is getting rejected, it isn’t necessarily the science that’s the problem (it’s likely the journal fit that’s off!). Here’s how you can be be strategic about journal selection. How do I choose the right scientific journal? ↳ Analyze your citation list and target relevant publications. Can impact factor really determine journal quality? ↳ Look beyond numbers, focus on specialized audience fit. How to avoid predatory journal publication traps? ↳ Verify journal reputation before submitting your research. Will editors help improve my manuscript? ↳ Follow author guidelines meticulously. Navigating the academic publication landscape can feel like traversing a complex maze. As a professor, I've learned that selecting the right journal is both an art and a science. Here's a game-changing approach I've developed: 1. Conduct a citation audit: Count journals you've referenced most frequently. These are likely your ideal publication targets. 2. Beyond Impact Factor: Don't get fixated on numbers. A lower-ranked journal with a specialized audience might be more valuable than a high-impact generic publication. 3. Beware of predatory journals: If an unsolicited email promises quick publication for a fee, run! Legitimate open-access journals conduct rigorous peer review. 4. Craft a strategic cover letter: Suggest credible reviewers, highlight your paper's novelty, and demonstrate professionalism. 5. Patience is key: Most journals reject approximately 50% of submissions. Don't be discouraged - each submission is a learning opportunity. Pro tip: Always read and follow the journal's specific author guidelines. This shows you're a detail-oriented, professional researcher. Have you ever struggled with selecting the right scientific journal for your research? What challenges have you encountered? #science #scientist #ScientificCommunication #publishing #phd #professor #research #postgraduate

✍️ Golden Rules For UX Writing. With practical guidelines on how to avoid confusion and help people understand better ↓ ✅ Always write with respect, for people as smart as you. ✅ Write mobile-first: short, plain language, bite-sized chunks. ✅ Decide what to say, then find the shortest way to say it. 🚫 Avoid long buttons: use 2–4 words, max. 25 characters. 🚫 Avoid long links: at least 8 chars, max. 8 words (55 chars). ✅ Use sentence case by default, Title Case only for headings. ✅ Use progress anchors for long forms: “Next: Payment details”. 🚫 Don’t use placeholders as replacement for labels or hints. 🚫 Don’t hide critical details or guidelines behind a tooltip. 🚫 Don’t hide frequently used filters/nav behind a button. ✅ Front-load keywords in headings and text summary. ✅ Make people hunt for destructive buttons to avoid mistakes. ✅ Leave room for translation. Expect your text to grow by 40%. 🚫 Avoid more than 20 words/sentence, 50 words/paragraph. 🚫 Never mix 2+ type treatments (color, bold, indents, italic). Good writing is an incredible opportunity. Not only to help people get work done faster and with confidence, but also to build a strong and lasting relationships. To be charming when users get started. To help without a fuss when things go wrong. To show respect and sincerity, but also understanding and care when it’s needed. One little technique that has helped me is to imagine a real person speaking to the customer before I choose words to communicate something to them. I think about how they speak — from voice and tone to speed and intonation. How casual or formal they are dressed. What their personality is. And, most importantly, what traits, values, beliefs and principles they uphold. A product then needs to match that personality, and adapt tone based on user’s context. Once we have it, we write down all the questions users might have. We re-arrange them in order of importance and severity. We decide what to say, and find the shortest way to say it. And then we test, by reading out a piece of content loud. And if it doesn’t sound right, it doesn’t read right either. ✤ Content Design in Design Systems Atlassian: https://lnkd.in/eGpzQqm4 Amplitude: https://lnkd.in/eaB85T7n 👍 DHL: https://lnkd.in/eF494fkT 👍 Duolingo: https://lnkd.in/egCSX9At Girlguiding: https://lnkd.in/eZ8zMyC3 👍 Gov.uk: https://lnkd.in/ekRadXad Intuit: https://lnkd.in/eGyBUrZ2 👍 JSTOR: https://lnkd.in/eAnyrtcu 👍 MetLife: https://lnkd.in/evVE8sqf Progressive’s: https://lnkd.in/evx_8bzY 👍 Shopify: https://lnkd.in/eAKgEHNW Skrill: https://lnkd.in/e2HGTq4q 👍 Zendesk: https://lnkd.in/euxijT5m 👍 Wise: https://lnkd.in/eWk-Mvf9 ✤ Books – Strategic Writing for UX, by Torrey Podmajersky – Content Design, by Sarah Winters – Nicely Said, by Nicole Fenton, Kate Kiefer Lee – Everybody Writes, by Ann Handley – Conversational Design by Erika Hall – Writing Is Designing, by Michael Metts, Andy Welfle ✏️ [continues in the comments ↓ ] #ux #writing

We analyzed 4 million recruiting emails sent through Gem. Most get opened. But only 22.6% get replies. Half those replies are "thanks, but no thanks." We dug into what actually works. Here are 8 factors that drive REAL responses: 1. Strategic timing beats everything else - 8am gets 68% open rates. 4pm hits 67.3%. 10am lands at 67% - Most recruiters blast at 9am when inboxes are flooded - Avoiding peak times alone can boost your opens by 7-10% 2. Weekend outreach is criminally underused - Saturday/Sunday emails get ≥66% open rates consistently - Why? Empty inboxes. Zero competition. Candidates actually have time - Yet few recruiters send on weekends. Their loss is your gain 3. Keep messages between 101-150 words - Shorter feels spammy. Longer gets skimmed - You need exactly 10 sentences to nail the essentials - Every word beyond 150 drops performance 4. Generic templates kill response rates - Generic templates: 22% reply rate - Personalized outreach: 47% increased response rate - Even adding name + company to subject lines boosts opens by 5% 5. Subject lines need 3-9 words - Include company name + job title for highest opens - "Senior Engineer Role at [Company]" beats clever wordplay - 11+ words can work if genuinely intriguing, but why risk it? 6. The 4-stage sequence is optimal - One-off emails are dead. Send exactly 4 follow-up messages - You'll see 68% higher "interested" rates with proper sequencing - After stage 4, engagement completely flatlines. Stop there 7. Get the hiring manager involved - Having the hiring manager send ONE follow-up boosts reply rates by 50%+ - Yet most recruiters don't use this tactic - Weekend advantage: Minimal competition for attention 8. Leadership involvement is a cheat code - Role-specific timing (tech vs non-tech) matters - Technical roles: 3 of 4 best send times are weekends - Engineers check email differently than salespeople. Adjust accordingly TAKEAWAY: These aren't opinions. This is what 4 million emails tell us. Most recruiting teams are stuck in 2019 playbooks wondering why their reply rates won't budge. Meanwhile, recruiters who implement these 8 factors see dramatically better results. The data is right there. The patterns are clear. The only question is: will you actually change how you operate? Or will you keep sending the same tired emails at 9am on Tuesday? Your call.

Want to write like a CEO? Cut the fluff. The best leaders communicate with: ✅ Clarity ✅ Brevity ✅ Impact They don’t send long, rambling emails. They don’t hide behind corporate jargon. They get to the point fast. I have written four books and have advised 300+ CEOs on their communications. Here’s the 5-part writing framework top executives use: 1 – The Subject Line Should Say It All Before you write anything, ask: ➡️ What’s the ONE thing I need them to know? ➡️ What’s the ONE action I need them to take? If you can’t answer this, don’t send it yet. 2 – Lead with the Bottom Line Busy people don’t have time for long intros. 💡 Start with the main point, not the backstory. ❌ “Hope you’re doing well! I wanted to reach out because we’ve been working on…” ✅ “Here’s the update: [Key message in one line].” 3 – Cut the Fluff High-level executives don’t read wordy emails. They scan. ✂ Remove “just,” “I think,” and “wanted to.” ✅ “We should move forward.” ✅ “The results show a 20% increase.” 4 – Be Direct, Not Rude Great leaders are clear, not cold. 🚫 “Per our last discussion, I believe this approach might be beneficial.” ✅ “Let’s move forward with this approach. Thoughts?” 5 – Always End with a Clear Ask ❌ “Let me know what you think.” ✅ “Can you approve this by Thursday?” 6 – Add Warmth Charismatic people are both competent and warm. If you follow 1-5, you may come across as competent but it may be hard to connect. Therefore, add some warmth at the end. ❌ “Looking forward to your response.” ✅ “Appreciate your time on this—excited to hear your thoughts!” 📌 Follow me Oliver Aust for daily strategies on leadership communications.

I've been in the copywriting space for 10 years and have generated $100’s of millions of dollars for clients.  Here are the 9 most profitable copywriting lessons I've learned along the way: 1. Most Copy Follows the Same Pattern: Headline → Lead → Body → Offer → CTA. Use this structure for every piece of copy: sales pages, emails, ads—everything. Try this today: Take an existing sales page and rearrange it to follow this flow. Notice how it improves clarity. 2. Stop Selling to Everyone: A hungry niche is far more valuable than a big, lukewarm audience. Identify your top 2–3 customer personas and speak directly to them. Try this today: Rewrite one of your marketing emails to address a single, specific persona’s biggest pain point. 3. Your Headline is King: 80% of your effort should go into writing a headline that stops the scroll. Without a powerful headline, no one reads the rest. Try this today: Write 10 variations of a headline for the same offer. Pick the strongest one (or split-test them). 4. Write First, Edit Later: Separate the creative process (writing freely) from the critical process (editing). More words during writing; fewer words after editing. Try this today: Draft an email or ad in one sitting without stopping yourself, then cut it down by 30%. 5. Make it a Slippery Slope: Headline sells the subheadline → subheadline sells the lead → lead sells the body → body sells the CTA → CTA sells the click. Each section teases the next. Try this today: Structure each element on your landing page to create curiosity for the next. 6. People Care About Themselves: They want to know: “What’s in it for me?” Focus your copy on how your product solves their problems or satisfies their desires. Try this today: Count how many times you say “you” versus “I/we” in your copy. Aim for at least a 2:1 ratio. 7. Embrace the Rule of One: One product, one big idea, one CTA per piece of copy. Avoid confusing your reader with multiple offers. Try this today: If you have multiple CTAs in an email or ad, eliminate all but one to see if conversions improve. 8. Be a Friend, Not a Salesman: Show your personality: use relatable language, humor, empathy. Give value first, then ask for the sale. Try this today: Add a personal anecdote or inside joke in your next email to build rapport and trust. 9. Never Start from Scratch: Use proven frameworks (PAS, AIDA, FAB, etc.) to save time and improve results. Frameworks guide your thinking and help you hit the emotional triggers your audience needs. Try this today: Pick one framework (e.g., PAS) and outline your next sales email before filling it in with copy.

Parents share over 60 photos of their kids every month. AI needs as few as 15–20 images to generate a realistic deepfake face. What rules do you follow before posting photos of your kids online? And once something is online, it can be copied, scraped, indexed, and stored forever. The Pause Before You Post campaign from Data Protection Commission Ireland highlights a reality many families still underestimate: We are raising children in the first generation where their digital identity exists before they understand what privacy means. Some numbers that should make every parent think: + Parents post on average 63 photos of their child per month + Research shows AI models can recreate a face with 20 or fewer images + Over 70% of parents share kids’ photos publicly at least once a week + Billions of images are scraped online to train AI systems every year + Studies found ~50% of child images on criminal forums originated from public social media posts + Over 80% of photos contain metadata or visual clues about location or routine + By age 13, many kids already have thousands of images of themselves online The campaign shows how small details become data points: A school logo → location A birthday cake → date of birth A sports uniform → schedule A street sign → home area A group photo → social circle With modern AI, these are not random details. They are structured data. Face recognition, generative AI, and large-scale scraping systems can now connect identity, location, habits, and relationships in seconds. We are entering a world where: 🔹 Every photo can train an AI model 🔹 Every face can be cloned 🔹 Every post can be archived forever 🔹 Every detail can be cross-referenced 🔹 Every child can have a digital footprint before adulthood What should parents do today? ✔ Make accounts private ✔ Avoid posting school names, uniforms, and routines ✔ Disable location tagging ✔ Don’t post full names + birthdays together ✔ Ask kids before posting their photos ✔ Assume anything public can be reused by AI This isn’t paranoia. This is parenting in the AI era. #Innvation #Ai #ChildSafety #Privacy #Deepfakes #GenerativeAI #DataAwareness #TechEthics #SocialMediaSafety #ParentingInTheAIera #OnlineSafety #CyberSecurity #ProtectKidsOnline

🔑 What separates a good LinkedIn post from a great one? Great posts aren’t just read....... They’re shared, discussed, and remembered. Here’s the formula to elevate your content: 1️⃣ Hook Them Early ✨ Use the first 2–3 lines to grab attention. Example: “The biggest LinkedIn mistake? It’s not what you think.” 2️⃣ Deliver Value ✨ Focus on educating, inspiring, or solving a problem for your audience. Example: “After running 50 campaigns, here’s what I’ve learned about LinkedIn’s algorithm.” 3️⃣ Create Conversations ✨ End with a CTA that sparks comments. Example: “Agree or disagree with these tips? Let’s discuss below!” 4️⃣ Polish for Readability ✨ Use short paragraphs, bullet points, and white space to make your post easy to skim. Why It Works: ✅ Hooks draw readers in. ✅ Value keeps them engaged. ✅ CTAs build relationships. Final Thought 🌟 Great posts don’t just inform, they connect. They make your audience feel seen, heard, and ready to engage. What’s your formula for creating LinkedIn content that stands out? Let’s discuss it! 🚀 #LinkedInTips #ContentThatConnects #EngagementSuccess

Inaccessibility is all around us - but sometimes we’re doing it without even realising. I’ve made every one of these mistakes in the past. It wasn’t until someone took the time to point them out that I learned how inaccessible I was being - despite having good intentions. Here are 5 ways you might be being inaccessible, without even knowing: 1. Long LinkedIn headlines or overuse of emojis. Screen reader users hear your full headline every single time you post or comment. Every. Single. Time. Even when it’s truncated visually. That can mean hearing your full job title, emojis, and taglines multiple times before even reaching your post content. Try to keep your headline under 100 characters or two lines max - it makes a huge difference. 2. Long email signatures, HTTP links, and unlabelled images. Screen readers will read out every line - including things like “H-T-T-P-colon-slash-slash…” for full URLs. Images without alt text are completely invisible to screen reader users. Keep it short and simple, and use alt text wherever you can. Put only essential info in your email signature and put two dashes at the top to signal your signature is starting. And remember, it’s not your marketing tool. When was the last time you actually bought something from an email signature?! 3. Not running documents through the accessibility checker. You run a spell check, so why not an acceeeibility check? It’s a quick step, but it can flag things like heading structures, contrast issues, and missing image descriptions. It takes seconds and makes a big impact. 4. Using colour alone to convey meaning. For example, “I’ve marked the important cells in green” doesn’t help if someone can’t perceive colour easily. Neither does “I’ve shaded the cells for our RAG status”. Always add a label, icon, or another indicator. 5. Using all lowercase hashtags. #thisisnotaccessible - screen readers can’t parse where one word ends and another begins. Use camel case instead - #ThisIsAccessible - so screen readers pronounce the words correctly. Small changes, big impact. If you’ve made some of these mistakes before - welcome to the club. We learn, we improve, we do better. #DisabilityInclusion #Disability #DisabilityEmployment #Adjustments #DiversityAndInclusion #Content #A11y

I recently came across a thought-provoking article challenging the prevalent use of 'precolonial' in describing African history and experiences. It sheds light on how this term, while often applied solely to Africa, might not accurately depict the diverse and complex nature of the continent's history and cultures. The piece aptly highlights the dangers of homogenizing Africa, treating it as a monolithic entity devoid of diverse histories, institutions, and experiences. The term 'precolonial' often misleads and obscures rather than illuminates the rich tapestry of African societies and their evolution through time. It's crucial to acknowledge that while terms like 'pre-Roman Britain,' 'pre-moorish Spain,' or 'pre-Columbian America' exist, their usage differs significantly from the exclusive application of 'precolonial' to Africa. This discrepancy raises questions about the underlying assumptions and motivations behind such categorizations. As we navigate historical frameworks, it's essential to be mindful of the context and the implications of the terms we use. Rather than relying on oversimplified labels, let's strive for a nuanced understanding that respects the complexities and diverse narratives within African history. The concept of 'precolonial' Africa deserves critical examination, challenging the inherited narratives and striving for a more inclusive and accurate portrayal of the continent's rich and varied past. What are your thoughts on the usage of 'precolonial'? How can we reshape historical discourse to better represent the complexities of African history and cultures? #AfricanHistory #HistoricalNarratives #ContextMatters #DiversityInHistory #DecolonizingHistory

Got an email from a colleague I've known for three years. Drinks after conferences. Inside jokes. His daughter plays soccer. Subject line: Strategic Alignment for Q3. Flawless formatting. Perfect grammar. Professionally upbeat. Every bullet precisely spaced. I felt absolutely nothing. Closed it without responding. Here's what's actually happening: for decades, polish was proof of effort. A well-written message meant someone cared enough to craft it. AI severed that connection completely. Now a perfect email could be 30 minutes of real thought or 3 seconds of prompting, and the recipient cannot tell. So we don't trust any of it. Not dramatically. Not consciously. But in the slow, cumulative way that hollows out working relationships over time. Each frictionless message becomes a little harder to take seriously. Each exchange feels more like a transaction, less like a conversation. There's a concept in evolutionary biology called costly signaling. A peacock's tail is trusted precisely because it's expensive to grow. Cheap signals carry no weight. AI communication costs nearly zero to produce. The recipient, consciously or not, values it accordingly. And when everyone in an org uses the same tools, something stranger happens: the voices converge. AI is a probability engine. It gravitates toward average phrasing, standard structure, safest tone. Use it to smooth your communication and you're not saving time, you're deleting your own fingerprint. Before your next important message, ask one question: is there a single sentence here that could only have come from me? If no, the message might land. But it won't build anything. The polished email costs nothing to produce. That's precisely why it costs everything to trust. Link to the full essay in the comments below.