Grant Writing Fundamentals

My first 5 grant applications were rejected. Every single one. Here's how I went from £10k to £10m in research grant funding: I remember opening that fifth rejection email and thinking maybe my research just wasn't good enough. Maybe I wasn't cut out for this. Then a panel reviewer told me something that changed everything. She said: "I stopped reading on page 2." Not because the science was weak. Because the way I presented it was. I had buried the real-world impact on page 3. I led with the literature gap instead of the problem. My methodology was sound but my narrative was invisible. I was writing for academics. I should have been writing for funders. So I rebuilt my entire proposal structure around three principles. I now call it the 3P Proposal Structure. P1: Problem Framing. Lead with the real-world problem and its cost. Not the gap in the literature. Funders don't fund gaps. They fund solutions. "This problem costs the NHS £2.3 billion annually" hits harder than "this area remains under-explored." P2: Path Innovation. Show what you will do differently. Not just what you will study. Every applicant studies something. Very few explain why their approach is the one that will actually work. P3: Projected Impact. Connect your outcomes to the stakeholders who fund research. If the funder can see themselves in your story, you win. Same research question. Completely different proposal structure. The next application secured half a million pounds. Then a million. Then over the course of my career, more than £10 million in research funding. Grant writing is storytelling. Your research is the plot. The funder needs to see themselves in the story. What's the most frustrating feedback you've received on a grant application? Save this framework. Repost for anyone applying for funding. #GrantWriting #AcademicFunding

RFP responses can be a real challenge. They’re often slow and inconsistent due to scattered knowledge and manual processes. This was the case for a global consultancy that wanted to speed up how it brought its offerings to market. Sales teams struggled to access past proposals, relevant case studies, and client-specific context. This customer was an early Glean Agent adopter, and we’re thankful for their feedback along the journey. To address this challenge, they deployed a suite of Glean agents. The goal was to unify content discovery and streamline proposal workflows, pulling from their company knowledge bases, CRM systems, and external research to support end-to-end RFP generation. This was paired with a methodical approach to enablement and adoption. Some examples of agents they built: • A Client Need Triage agent that maps client requirements to standard service offerings • A Research agent to pull together industry and company-specific insights • A Historian agent to surface past engagements and account activity right from the CRM • A Proposal Helper agent to accelerate proposal creation with standardized, offering-aligned drafts This foundation delivered real business value: • Proposal development time dropped from 4 weeks to just a few hours. That’s a 97% productivity gain. • A heuristic metric of deflecting over $150K if a single point enablement Saas solution was chosen. By embedding agents directly into the sales workflow, the consultancy improved both speed and precision in proposal development. Now, they’re looking to apply the same agent-driven approach to other parts of the business, like managed services and engineering, to bring that same efficiency and intelligence everywhere.

Your model is trained. But is it actually good? Most ML engineers default to accuracy. Then wonder why their model fails in production. Here are 20 evaluation metrics — and when to actually use each one: Classification: - Accuracy → Balanced datasets only. - Precision → When false positives are costly. - Recall → When false negatives matter more. - F1 Score → Imbalanced datasets. Balances both. - ROC-AUC → Binary classification evaluation. - Log Loss → Probabilistic models. Penalizes confident wrong predictions. - Confusion Matrix → Error analysis. See exactly where it breaks. - Specificity → When detecting negatives correctly matters. - Balanced Accuracy → Uneven datasets. Don't trust plain accuracy here. Regression: - MAE → Simple, interpretable error measurement. - MSE → Penalizes larger errors more heavily. - RMSE → Error in original scale. Most interpretable. - R² Score → How much variance your model explains. - Adjusted R² → Feature-heavy models. Adjusts for complexity. - MAPE → Business forecasting. Error as a percentage. - Explained Variance → Model consistency evaluation. Clustering: - Silhouette Score → Cluster cohesion and separation. Cluster validation. - Davies-Bouldin Index → Lower is better clustering. NLP: - BLEU Score → Machine translation quality. - ROUGE Score → Text summarization quality. Accuracy is not a strategy. Picking the right metric for the right problem is. A model that looks great on accuracy can destroy real-world outcomes when the wrong metric guided its evaluation. Save this. 📌 Which metric do most engineers misuse? 👇

I've been dedicating time to collecting grant opportunities for impact-driven companies. I couldn't resist using AI tools to dive deep into the data and analyze where the money is actually flowing... The most surprising finding hit me immediately: -Innovation and Development grants (35% and 33% respectively) vastly outnumber traditional "aid" categories. -Out of 226 grants analyzed (totaling $402M), For-profit organizations now have access to 84% of opportunities. But here's where it gets really interesting for our regions: -🌎 LATIN AMERICA (52 opportunities, 23% of total) The sweet spot? Digital Innovation dominates the landscape. If you're building fintech, edtech, or cleantech solutions in LATAM, you're sitting in the hottest sector for grant funding. -🌍 AFRICA (53 opportunities, 23.5% of total) Climate Action and Global Health lead the charge. The funding priorities reflect urgent continental needs, but there's a strategic opportunity for organizations that can bridge sectors. Think climate-health nexus or education-climate solutions. -The game-changer insight? Few grants explicitly require impact measurement, yet our analysis shows the highest-value grants tend to demand it. This is your competitive advantage: while most organizations scramble to meet basic legal requirements (35% require legal registration, 29% years of operation), investing in robust impact measurement frameworks sets you apart. My strategic recommendations for both regions: 1. Don't just apply to grants in your exact sector. The data shows cross-sector solutions (like digital innovation for climate action in LATAM, or health-tech for education in Africa) are hitting multiple funding streams. 2. Think globally, not just locally. With global grants representing 35% of all opportunities, don't limit yourself to regional funding. Go international from day one. 3. Frame your impact through a digital or AI lens, even if it's not primarily a tech solution. Given digital innovation and AI's dominance in funding opportunities, positioning your work within digital transformation narratives can unlock significantly more funding doors. Want the full report? Comment and I send it out in a DM:  - ➡️ 🇬🇧 "English report" for the complete analysis in English  - ➡️ 🇪🇸 "Reporte en español" for the Spanish version 🔺 Disclaimer: This analysis is based on grant opportunities we've manually collected, so there may be selection biases we cannot control (you'll notice it's heavily focused on companies rather than traditional NGOs). This isn't academic research, but our own analysis aimed at helping the entrepreneurship and social innovation ecosystem. Courtney Sipes Shoshana Grossman-Crist #Grants #ImpactInvesting #SocialEntrepreneurship #LatinAmerica #Africa #Innovation #DigitalTransformation #ClimateAction #GlobalHealth

During my time at Qwilr, I’ve seen THOUSANDS of proposals. Here are 4 proposal plays that the best sellers use to close deals: #1 Lead With Problems Start your proposal by articulating your prospects' problems, ideally in their own words. Using quotes from relevant stakeholders within their organisation will grab your buyers’ attention and show you understand their problems. This immediately demonstrates that this isn’t just a generic pitch – you actually understand them and are focused on their specific issues. Doing this also puts decision-makers in somewhat of a tricky situation. They must either… 1. Disregard the opinions of their team as incorrect 2. Acknowledge they’re facing a problem, but decide not to look for a solution 3. Look for a solution (which you are providing in the rest of your proposal) Most (good) leaders will opt for the latter and will read on to better understand your offering. #2 It's Easy to Digest You MUST ensure your proposal is clear, straightforward and easy to understand. Remember, the folks who will be reviewing your proposal are incredibly busy and don’t have time to decipher endless information, searching for what is relevant for them. If your offer is easy to understand, it’s easier to say yes to. Avoid dense walls of text, and use images, graphics and interactive elements to simplify complex ideas. Always steer away from jargon. While it might showcase a level of expertise, you have to keep in mind that it’s likely a number of people will review your proposal. You need to make sure that EVERYONE will buy in. #3 Make It Relevant Buyers want to know that you’ve helped organisations that look like them, or the type of organisation that they aspire to be. Making sure that your proposal speaks to your buyers’ industry, needs, challenges and objectives will increase the likelihood of engagement Build your case by including concrete data and case studies that resonate with your client’s situation. CAUTION: It can be tempting to litter your proposal with logos and quotations from your “biggest” clients. You should not (always) do this! Instead, focus on featuring logos of similar companies or aspirational peers, not just massive brands. Remember, just because a company is “big” to you, that doesn’t mean your client will care. They want to know you can help THEM! #4 Keep Next Steps Simple It’s essential that you break down your proposal into clear, actionable steps – giving your client a roadmap on how to proceed and what will happen when they sign. You should also educate your champion on how to position the proposal to the buying committee, arming them to sell internally. Meet with them and go through your proposal, asking what needs to be removed and added (for other stakeholders) and how they plan to share it more widely. Want to send proposals that impress buyers and close deals? Try Qwilr for free at https://getqwilr.com

Crafting the perfect corporate training proposal. A Deep dive into proposal components Writing proposals is a chore. What to include? what not to include? Having written hundreds of them, here's what I include and why: 1. Executive Summary: ↳ Think movie trailer, not dry summary. Captivate with the vision, not just the facts. 2. What We Heard: ↳ Mirror their language, not yours. Show you've listened, by reflecting their words, not just their needs. 3. The Opportunity: ↳ This isn't just a gap to fill. It's a launching pad for their potential. Highlight the transformation, not just the transaction. 4. Consultation Service: ↳ Position this as a partnership, not a service. Emphasise collaboration, not just consultation. 5. Approach and Methodology: ↳ Innovate, don't regurgitate. Present methodologies that are as unique as their challenges. 6. Project Roadmap: ↳ This is the journey, not just the route. Make it visual, engaging, and clear. 7. Investment: ↳ Transparency builds trust. It's not just about costs; it's about value creation 8. Terms: ↳ Make this easy to say 'yes' to. Simplify legal jargon into clear commitments. 9. The Team: ↳ Sell the dream team. Highlight unique strengths and past successes as a cohesive unit, not just individual CVs. 10. Case Studies/Testimonials: ↳ Show, don't tell. Use stories of transformation and success that resonate with their specific context. Each section of your proposal should not just inform but also engage and inspire. Think beyond the conventional and inject each part with a strategy that shows you're not just a provider, but a partner in their success. What are your top tips for great proposals? #ProgrammeBuilder #OfferActivator #BusinessDevelopment #LearningAndDevelopment #TrainingAndDevelopment #Facilitation #Workshops

📉 VC Funds Brace for Market Shakeout as 2025 Approaches The venture capital industry is navigating turbulent waters as we head into 2025. Funds are taking longer to close rounds, and many Limited Partners (LPs) face liquidity constraints stemming from prior commitments to other asset classes like private equity, real estate, and infrastructure. This has led to a slow-moving fundraising environment, forcing VC firms to rethink how they operate. ➡️Extended Fundraising Timelines Fundraising cycles that once took six to nine months are now stretching well beyond a year. Data from PitchBook and CB Insights shows that total VC fundraising in 2024 is on track to hit its lowest level since 2017, reflecting a cautious investment landscape. Many LPs have hit their allocation limits, squeezed by reduced distributions from previous funds and declining public market portfolios. ➡️VC Firms Are Adapting To survive—and thrive—VC firms are making strategic adjustments: Portfolio Streamlining: Many firms are cutting underperforming startups from their portfolios to focus on top-performing companies that show real growth potential. ➡️Business Model Adjustments Some funds are pivoting their investment strategies, moving from traditional early-stage deals to growth equity, secondaries, or even structured financings. Firms are adjusting their fundraising schedules, spreading out capital raises over longer periods to ease LP pressure. ➡️Doubling Down Instead of chasing new deals, VC firms are deploying follow-on capital into their most promising startups, hoping to maximize returns from companies already showing strong fundamentals. 2025: The Final Market Shakeout? 🔎As we near 2025, the bottom of the venture market correction may be in sight. Analysts from Crunchbase and J.P. Morgan suggest that we’re entering the “final shakeout” phase—a critical inflection point where underperforming, cash-strapped start-up's will likely shut down or be acquired at distressed valuations. This will clear the decks for the next wave of high-potential startups. With weaker players exiting the ecosystem, VC balance sheets will become leaner, more focused, and better positioned for growth when the next upcycle begins. ✅Survival of the Fittest The coming year could be one of the most pivotal in recent VC history. Funds that adapt quickly, maintain LP trust, and invest with precision will likely emerge stronger. As the market resets, the best-managed funds with disciplined strategies and resilient portfolios will be well-positioned to dominate when conditions improve. Let me know if you’d like deeper insights or data-driven expansions! 🚀 #venturecapital2024 #ventureinsights #founders #innovation #startups #newable

I was mentoring someone on my team today when I saw their proposal. The proposal had nothing factually wrong or even had all the key points. I messaged, “It does not have a character; it does not have a soul.” Can you please add some soul. She was even more confused and called. This is what I ended up saying—almost spontaneously without skipping a beat. Three things, I said - (now I am thinking of three things to say - with 30 years behind me. I guess I started well and was so happy I ended well, too. This is what I said - Communication in any proposal, discussion, or negotiation is as important as what we speak. Over the years, I’ve found that good communication—whether in sales, non-profits, or strategic partnerships—rests on three things 1. Setting the Context/Start with a Common Frame of Reference: Before diving into details or solutions, you must ensure that everyone who reads the proposal or participates in the conversation is working from the same frame of reference. Misalignment at the start—often unnoticed—can lead to vastly different interpretations, wasted effort, and usually a disaster (Trump—Zelensky example came in handy). A good context setting ensures clarity, reduces friction, and helps focus on the real problem. 2. Build your USP/ Brand / Key Identity: What makes you, you. What makes us us? She was puzzled. I asked about the brand keywords. Communication must carry a distinct identity, whether a personal brand, an organisation, or a movement. Without a clear and consistent character, recognition and recall diminish. Over time, staying true to this identity builds trust, credibility, and lasting impact. 3. Make it sound positive, optimistic and practical. Be enthusiastic about working together to make them a part of solving the problem. Every challenge has blind spots, but how they are framed makes all the difference. A good proposal acknowledges constraints without making them roadblocks. Write with practical optimism—one that energises, motivates, and inspires action rather than confuse it with complexity. So, if the proposal had to have a soul, all good proposals, discussions, and negotiations would be clear, distinct, and futuristic. They set the stage for the same frame of reference, establish a brand/ identity, and create momentum toward real solutions. Are your proposals structured for impact? I would love to hear how you approach this in your work. Let’s discuss it! #Leadership #Communication #Strategy Sameeksha Gupta Sonia Duggal Neha Bharti Anamika Sai Ravin Carr

Writing grants shouldn’t cost you all your evenings and weekends. (No, you don't need AI to achieve this!) In this week’s issue of Motivated Academic, I break down my approach to writing grants without burnout. Key takeaways: 1. Bank your bricks Build a “Grant Bank” of reusable paragraphs—project summaries, impact statements, budget shells. → Cuts first-draft time by 50%. 2. Outline before you type Spend 90 minutes mapping Problem ▶ Solution ▶ Impact ▶ Why You. → No more blank-page paralysis. 3. Draft in three passes • Dump (write fast) • Logic (tighten arguments) • Polish (tone & format) → Maintains high momentum and lowers perfectionism. 4. Validate early, recycle always Pitch a 2-page mini-proposal to a mentor or funder contact. If it’s a “no,” pivot the same bricks to the next call - nothing wasted. Result: stronger proposals, fewer all-nighters, energy left for the rest of your life. P.S. There are some occasions where funding calls are announced with extremely short deadlines, and putting together a high-quality proposal is only possible when we work longer hours. Either way, having a grant bank helps to expedite this process. #Research #Scientist #Science #Funding #GrantWriting #HigherEd #ResearchFunding #PhD #Postdoc #Professor

The best startups adapt to the times—and the times are changing. An insightful piece from The Information highlights a growing trend: early-stage founders are increasingly choosing to "seed-strap"—raising small rounds, stretching capital further, and staying lean for longer. To me, this echoes what I've seen many startups outside Silicon Valley do for years. I coined the term Camels—businesses that are sustainable and resilient from Day 1, and are built to survive and thrive through volatility. But there’s a new ingredient reshaping the playbook: AI. AI is redefining what it means to be capital-efficient. Today’s founders can: 🚀 Ship faster: With AI-powered coding assistants, a small team can accomplish in weeks what once took months. 💰 Reduce costs: AI streamlines operations, from marketing automation to customer support, cutting the need for large teams. 📊 Test smarter: AI-driven insights help founders iterate on their product and go-to-market strategies with precision. The result? Seed-strapping is no longer just a necessity—it’s a competitive advantage. AI empowers founders to build more with less, enabling a new generation of capital-efficient, resilient startups. In today’s funding environment, it’s not about growing at all costs—it’s about growing with discipline. And it turns out, the most sustainable growth often comes from starting lean and staying scrappy. #Startups #AI #SeedStrapping #CamelStartups #VentureCapital #Innovation https://lnkd.in/g8_BhXev